Named nothing like the rest. Built nothing like them either.

Chapter 4 · Who's Behind It

Two founders. A decade of shared professional history. Thirteen papers published before you saw anything else.

The InvestPuppy puppy
Why InvestPuppy

We watched failures for years. We built this. And we put a puppy on our homepage.

Your mandate runs on 'Final_v3_USE_THIS.xlsx'. And you think our name is weird?

Boutique DPMs are managing institutional-scale complexity with non-institutional tools. This is not a technology gap. It is an access gap.

The systematic portfolio management infrastructure that institutional asset managers use as a matter of course has historically been inaccessible at boutique scale. The terminal costs are prohibitive. The integration complexity assumes a large technology team. The consumer robo-tools automate away the judgment that defines boutique wealth management. Vektor exists to close that gap.

Honest by design

We tell you what we cannot do before we tell you what we can. The What We Are Not document exists for a reason. Read it first.

Rigorous by necessity

The people who use this platform are responsible for other people’s money. That is not a context in which approximation is acceptable.

Independent by choice

We are building this for the teams who chose to work differently. Not for everyone. For the ones who see the access gap and want it closed.

Three marks. One purpose.

Vektor
Vektor — the platform

Systematic listed equity portfolio management. Built from first principles. Documented in full.

InvestPuppy
InvestPuppy — the company

We thought of it, we dismissed it as not serious. We spent several days on very serious, professional-sounding names. Entirely forgettable, all of them. One week later there was one name we still remembered, and we felt something for it we couldn’t explain or argue away. It’s still the name.

InvestPuppy: Unvarnished
Unvarnished — the thinking

Before we built Vektor, we spent decades in the rooms where these projects fail. We wrote about it. Thirteen papers. Published under our own name. Not because it was comfortable — because it was accurate. Read the series →

Thirteen papers on structural failure modes in financial software implementation, written from experience in the rooms.

UNV-09: The U in UAT → UNV-10: 9 Women Cannot Make a Baby in 1 Month → UNV-07: A hammer is a tool →

InvestPuppy is currently raising a seed round for Vektor. If you’re evaluating this as an investment rather than a prospective client, email contact@investpuppy.com — we’ll start with a conversation and the one-pager; the fuller pack (memo, deck, and financials) follows under NDA once there’s a fit.

The founders

Two founders. A decade of shared professional history. Careers spanning institutional portfolio management technology and cloud-native financial infrastructure — at Tier 1 scale, across multiple jurisdictions.

Chief Executive Officer
  • BackgroundMulti-region institutional finance career prior to InvestPuppy
  • FocusSystematic portfolio management technology — full commercial lifecycle
  • ScaleGlobal Tier 1 bank deployments across multiple regulatory frameworks
  • CredentialProduction OpenWealth API access — Tier 1 custodians, EMEA & APAC (prior role, predates InvestPuppy — see Delivery Models)
  • RoleCommercial direction, client relationships, Proof Partner conversations
Chief Technology Officer
  • FocusProduction financial technology infrastructure — core banking & cloud-native
  • ScaleSystems at Tier 1 scale; digital challenger bank architecture
  • BuiltVektor platform — AWS, SageMaker ML pipeline, Step Functions order workflow
  • CredentialOpenWealth architecture designed in from version one — read-side (Customer Management, Custody Services) prototype live in development; Trading API build remains a near-term development item. WP-07 →

The platform is the evidence of who built it.

Three design decisions in the platform that are only reached after operating inside these systems professionally.

Three-role separation

The Stock Analyst, Portfolio Manager, and Operations structure is not an interface design choice. It reflects the compliance architecture a licensed discretionary manager operates under — the specific points at which human sign-off is structurally required and cannot be designed away. This is the structure you arrive at after the third audit where role separation was missing.

Current market price allocation

The allocation step fetches current market prices at the time of allocation — not yesterday’s close, and not the prices used during optimisation. This distinction matters when a position is sized against a price that no longer exists. It is built correctly because it has been built incorrectly before. See this in practice across SGX, NASDAQ, and LSE →

Append-only audit trail

A record that can be changed is not an audit trail. This schema was designed by someone who sat with a compliance team reconstructing a decision twelve months later and found the record had been edited. That experience produced this design. It is not theoretical.

Five people, three nationalities. Beyond the two founders, InvestPuppy draws on experience in institutional quantitative research, production financial technology infrastructure, and regulatory compliance across Singapore, the UK, Switzerland, and the Middle East. We are a small team. That is a deliberate choice. It is also a temporary one.

InvestPuppy: Unvarnished

The Unvarnished series is the founder biography.

Before we built Vektor, we spent decades in the rooms where these projects fail. We wrote about it. Thirteen papers, published under our own name, before showing you anything. Not because it was comfortable — because it was accurate. That is who built this.

UNV-09: The U in UAT → UNV-10: 9 Women Cannot Make a Baby in 1 Month → UNV-07: A hammer is a tool, not a methodology →
Read the series →

On the name

Vektor is the product brand. InvestPuppy is the maker’s mark — the company that built it, positioned beneath the product in the same way a precision manufacturer sits beneath a branded instrument. The two brands carry different weights by design: Vektor carries the institutional register; InvestPuppy signals that something human and deliberate is underneath it.

The name was chosen for distinctiveness, not in spite of it. A name that generates a question is doing its job. The answer to that question is the platform.

Brand story document →

Full identification

Names, professional histories, and verifiable references are provided under mutual NDA, on every path, as soon as it is signed. InvestPuppy executes first as an entity; personal identification follows under the executed instrument.

Request NDA →

Operating context

InvestPuppy Pte Ltd is a Singapore-incorporated software company. Vektor is a portfolio management workflow platform: it supports the portfolio manager’s process from screening to order generation, with full audit trail and systematic documentation at every step. Order routing operates through the client’s existing brokerage relationships — Vektor prepares orders and, once the portfolio manager has approved them, submits them to the client’s own broker under the portfolio manager’s authority; nothing is submitted without that approval. Live submission of real-money orders begins with the first Proof Partner’s first production period. It is not a licensed fund manager, investment adviser, or securities dealer — it does not hold client assets, and the portfolio manager, not InvestPuppy, decides what is traded. Discretion remains entirely with the portfolio manager.

InvestPuppy Pte Ltd operates as a technology vendor. It does not hold a Capital Markets Services licence or any other MAS licence. Vektor is portfolio management infrastructure used by licensed investment professionals to support their own licensed activities.

Regulatory documentation for Singapore, UK, Switzerland, and the Middle East is available on request.

A cartoon whiteboard of crossed-out company names (AlphaQuant, DeltaTrade, Quant Partners, ProTrade, AlgoPro) with two people asking: You want to call it what?

How the name was not chosen. Read the brand story →

Ask the Puppy
Get in touch

Have a question first?

Investor enquiries — one of our founders will get back directly within 48 hours.

A question that doesn’t fit a path? We’d rather you asked. — contact@investpuppy.com

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